A sample of select emails designed for Klein Tools Tradesman Club, a loyalty program with incentive interacting with an engaged audience. The audience is also sorted into trades so we can notify them directly about new tools that may be useful in their trade of choice. Email marketing primarily revolves around new products but also used in partnership with other initiatives like USA 250 exclusive products.
Final versions often had stop motion gifs of tools or examples in use not reflected in these previews.